A webcast is simply a broadcast over the Internet. It’s often done live or live-delayed and is usually meant for a target audience. Typically used to engage viewers on their device during a live event as in sports or concerts, it's specifically geared toward a captive audience. And often, it's used for marketing or business, such as a keynote speech or sales presentation.
Why livestream?
Broadcast TV brought sound and visuals into our living rooms and created an entire culture around home entertainment.
Live webcasts however, are relatively new and accessible to a wide variety of content possibilities. While TV operates at fixed prices and expectations, webcasting affords an open playing field, often at a fraction of the cost.
More importantly, if reaching the all-important audience demographic age of 14-45, you won't find them on TV. Anyone born after 1980 now consumes all media online, so get with the program!
How to make your budget go further.
We provide creative solutions for first-class live webcast productions. You'll have the right equipment; superior creative and technical direction; live broadcast engineering and livestream encoding as well as video player and CDN (Content Delivery Network) integration and management.
We work with brands, events and organizations on robust marketing, social media and distribution strategies. Our project management and consulting are exceptional. Being in the digital streaming world since the very beginning means you can do the most with the least. Let us show you how.
